Fertile Ground

We are creating A new, regenerative financial Paradigm for the wine industry.


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A win for every stakeholder

RedHen's regenerative credit model means every stakeholder has the backing and support to do their best work. It means better farming practices, thriving local economies, more intimate relationships with investors, well compensated employees, long-term land stewardship, better storytelling and education, and good wine for all.

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Our producers are not just suppliers in a chain; they are friends, collaborators and radical visionaries for the new wine economy. When we protect our farmers' health, wealth and futures, we empower them to invest passionately in their own ecology, community and legacy.

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An ever-growing tribe of everyday people, our investors feel enormous pride and excitement about what they’re building with RedHen. As each one brings their passion and resources to the collective, our bandwidth expands until Investing Passionately, Harvesting Collectively becomes a movement with the power to make waves far beyond our own industry.

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Through profit sharing and employee equity, our workers are both investors and entrepreneurs, each one with skin in the game. When the health and prosperity of the individual is inseparable from the success of the collective, a very different kind of company emerges.

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Women and people of color are the backbone of the wine industry and RedHen wants to see them front and center instead of at the margins. We are committed to empowering and investing in people who are underrepresented in wine industry leadership.

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regenerative credit

The traditional way of doing business leaves farmers and winemakers out in the cold. At RedHen, we are solving this problem by building a regenerative pool of credit backed by RedHen investors so that we can pay farmers up front. When the wine is sold, a percentage of the profits go to the investors and back into the credit pool, creating dynamic renewal.